It’s frustrating when you need multiple tools to manage your end to end campaigns. Knowledge, insights and eureka moments can be lost without you knowing. That’s why we built our system to be integrated from the ground up to make sure there are no gaps.
At Nexo, we believe in offering value across the business, and the only way to do that is to have a best-in-class services that are fully integrated with each other. We deliver end to end solutions so there are no gaps for anything to fall through.
We know that having an integrated approach allows a virtuous circle of engagement, measurement, learning and refinement, that adds value each and every time you run a campaign.
We designed our solution to ensure that it works in the way we believe our customers want. Many shopper marketing/ beacons platforms can help a brand send a message to a consumer in store but none can measure the effect of the campaign at each POS thereby addressing the concerns we all have about relevance to consumer
As well as measuring the direct impact of this we can see over time, if running these promotions increases the brand loyalty when the promos are not running. We can tap into social media to understand a profile of our customers and deliver the view of fridge performance by demographics, and preferences. Once we understand this we can target campaigns with even more relevance, potentially tying them in to the ads that the person who visits the store can also see online.
The more we build our services to help our customers understand their consumers the more powerful our service becomes.