Europe: Converting poor performers into big hitters
At first glance, one of the most important channels for a global soft drinks brand seemed to be performing as expected. When reviewed using the Nexo Truth service, high performing fridges were identified, and their performance factors analyzed and then duplicated across the rest of the channel.
Low performing fridges were also identified and optimized to raise their performance up to or above the channel average. This was done by reviewing multiple factors across the whole channel and assigning individual actions to each of these fridges.
Using the ‘power of the three’ (the combination of 3 Nexo services – footfall, rate of sale and conversion), Nexo Truth service narrowed down the number of possible remedial actions to focus on the two key actions to increase sales . This reduced wasted effort and increased the ROI of each fridge, as well as improving average sales across the whole channel. With the power of three innovation available with Nexo Truth this customer was able to take action to improve fleet performance confident that results would be delivered. The local sales representative is now heading to over achievement of his sales targets !